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Our Work
Algorithmic Traction for the catalog
Just A Few of our Projects
5,000 Saves in 30 days
With no presaves, playlists, or other marketing avenues, we acheived almost 60,000 streams in 30 days. In the first month, the track has more than 3,500 streams from Release Radar and has already entered Discover Weekly. This is how we set up song to do millions of plays. Not overnight, but genuine discovery for this artist.
From 200 Streams/Day to 2,500
After our campaign ended on this single, it was averaging aronud 200 streams per day. However, the detailed targeting we did meant the people who saved the song listened to it over and over. We gave Spotify a great idea of who would like this song and a year later it's doing 2,500 streams per day without another penny being spent.
8x Streams per Listener
and 580 playlist saves
In order to maximize the value of our conversions we often drive traffic to artist playlists. With their most recent release at the top, not only do we promote their new single, but also the rest of their catalog. This strategy minigates cost, but more importantly further engrosses the listener in the artist's music, making it more likely they save multiple songs and become a more engaged fan.
Case Studies
BLOOD OF THE LEAVES
"Blood On The Leaves" was a single released by alternative artists Killtarzan and DeShazo. At the time of its release, both artists were below 5,000 monthly listeners. Using strictly Instagram ads, the song reached roughly 32,000 streams in its first month. High saves rates kept this steady pace and triggered the Spotify algorithm. Now at over 1 million streams, the track still holds a 5 to 1 stream to listeners ratio and 10s of thousands of saves. No playlisting or influencer marketing. Repeat listeners bring consistent traffic to the song and actually resulted in a profitable campaign.
DOWNFALL
"Downfall" was an alternative metal, hip-hop crossover track released by Killtarzan. Despite not having a huge first month of streams, nearly 10,000, the song now has over 250,000 plays as a result of targeted marketing. A consistent social media ad campaign generated high save rates and residual streams that resulted in 62% algorithmic traffic. With over half its streams coming from Discover Weekly and Radio playlists, this was another rare profitable campaign. Strictly driving high intent listeners means the track will receive consistent residual streams. Effective campaigns generate long-term results that continue long after they end.
DO SI DO
"Do Si Do" is an example of what makes our methods so effective. Roughly 1 year later, the track is having its biggest streaming months yet at almost 100,000. Again, intentional traffic and repeat listeners set this track up for long-term success. Spotify and its algorithm reward this with consistent exposure. With its residual streams, this campaign has had an exponential result far after the campaign and promotion ended. As the data shows, more than half the streams have come from algorithmic streams and another 41% from repeat listeners. NOT OTHER LISTENERS PLAYLISTS.
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